A copywriter is a writer of copy, which improves sells in different media. It’s always been a highly acknowledged and demanded profession as it’s directly related to revenue generation.
Talent, creativity, sales ability, and excellent language skills are of paramount importance for a copywriter career. Above all, you need to guess the reader’s mind and convert him/her to a potential buyer.
Don’t worry, you need not to be sales person for this… just put yourself on the Buyer’s seat and write accordingly.
Read on to learn how to become a copywriter and lead a sound life.
How to Become a Copywriter.
There are large scopes and opportunities available for the right person. After the evolution of the internet, the opportunities have increased in many folds.
Here are Top 10 career opportunities you can opt for.
- Plan and script Ads on Television, Internet, or Radio.
- Formulate sales pages.
- Press release creator. It is one of the highly demanded writer jobs.
- Works as Magazine Columnist.
- Website content writer.
- Product description. Jobs available in all retail stores.
- Prepare brochures for sales, special offers, and promotions.
- Plan and compose Call-To-Action pages.
- Various online Ads like Google Ads, Facebook Ads or other Ads.
- Prepare transcript for video promotions.
And, here are Top freelance copywriter jobs available with excellent compensation.
- Update social media accounts.
- Maintain blog posts.
- Write Success stories.
- Create product reviews. It is same as product description but from a User’s perspective.
- Be a part of product launching and promotion team.
- And much more. Just keep your eyes and senses open for newer opportunities.
Qualities Required For The Work.
A scriptwriter has to be a creative person… he has to come up with copy, which is brief, to the point and catchy because most people tend to tune out advertisements in any form. It should be interesting and entertaining also.
He or she has to have the high ability to write in whichever language he or she is working. Moreover, he should have a good grounding in grammar and excellent literature skills.
The copy he creates should sell the product or service, and he has to write keeping the medium in mind. He also has to have the ability to think out of the box.
He should have sales and marketing skills because whatever he writes has to translate into sales.
Education Required for a Scriptwriter.
A college degree or higher education is good for a copywriter, even if you have a good hold on the language. It will help you get a better job later.
Talent and creativity can take you a long way, and there are many anecdotal instances of people making it big. They are even winning awards for campaigns without a formal study background.
But in today’s highly competitive world, being a graduate will take your further, quicker.
You should try and write and be published even if it is your school or college newspaper, journal or address letters to the editor. If your writing sells, you already have your foot in the door.
There are also various online courses in copywriting that you can do. Some smaller community colleges may offer courses in advertising. There may be workshops or seminars, which you can attend.
All this will help you focus and polish your skills. Part-time or summer jobs in sales, sales promotion, marketing, market research will also help you a great deal.
Career of a Copywriter.
You can follow many career paths. As a scriptwriter, you will have the privilege to choose your way. You can work for others, or you can work as a freelancer.
To be true, all have more or less similar earning potential and career growth opportunities. Here are three most common career paths for a good writer.
Work with Agencies.
The Job of Corporate Columnist.
Work as Freelance Copywriter.
If you do a course, your college may offer internships at an advertising agency. Alternatively, you can check advertisements in the papers and on the internet for internships or on-the-job training courses.
Getting a job in professional copywriting agencies is hard if you don’t have any experience. Moreover, if you have published any material you have a greater chance of selection.
You should also familiarize yourself with all types of advertisements, namely social media promotions. Once you are employed, you may need to work with various clients. Your career success depends on the success of the campaigns you promote.
You can get work as a trainee copywriter, which may or may not pay well, depending on the agency and the area you are working. You can also get jobs in newspapers, magazines, radio, television, public relations, and other media.
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Corporate Copywriting Jobs.
After having a good experience with the agencies, you can apply for a job with large companies. Most of the companies with a B2B business model (Business to Business) where a company sales products to other companies, appoint their own scriptwriter to write business letters.
Even the B2C companies (Business to Consumers) with the vast range of products require full-time Ad-men to write product descriptions, brochures and aid promotional campaigns.
And those pay a handsome salary for this job. Plus, you may get good incentives based on the conversion and success of the campaign.
However, be warned, this is not a 9 to 5 job and you may have to put in long hours of work. You may have to work under tight deadlines and be under a lot of pressure to deliver.
Career as a Freelance Copywriter.
If you are new to the field, I’d suggest not to go freelance. Gain some experience working with an agency or as an assistant. By that time build a strong portfolio. Better to create some live examples of your works.
For example, you can create a Facebook profile with huge followers or a blog with a big list of subscribers. You can also prepare your profile page on LinkedIn with lots of reviews and recommendations.
If you are planning to go as a freelancer, it’s always good to have your portfolio website. You can also create your demo campaign and track the results to highlight in your profile.
Here are some essential Tips.
- As I stated above, create a strong portfolio with real-time examples/demos.
- To start with, contact smaller private firms and offer them your work.
- Request the companies to leave reviews after any project and take their permission to publish those on your portfolio site.
- Build a large client base. It often inspires newer clients.
- Build a strong relationship with your clients.
- Suggest them newer opportunities and plans.
- Get the assigned works done on or before projected time. It’s a critical factor to winning a client.
- Never compromise on the quality of work.
- Don’t accept projects which you cannot do. It’s good to work on subjects you are an expert.
- Learn about the project well, like Requirements, time deadline, etc.
Copywriter Earning Potential.
Depending on your place of work, you can get a starting salary of between $30,000 and $50,000. Apparently big agencies pay a lot more than small ones and offer more perks.
At the middle end, after a few years of experience, you can earn as much as $70,000 upwards. And at the top of the heap, especially if you have successful campaigns under your belt or have won awards, you can be a Creative Director and write your paycheck.
As a freelance copywriter, if you are good at your work, you can make a decent living. It depends on the number of the clients you have in your pocket and the numbers of projects you get.
I know some freelance writer who earns around $750 per day. Some even charge per word basis. It costs $0.50 to $0.75 per word. Do you think it’s tiny amount? Let’s calculate then.
Well, a 300 word highly converting copy can earn you $150 to $225. And, for an experienced writer, it takes 30 minutes to 60 minutes. How do you feel now?